1934 Mathis Matford
by Anne Sands
Title
1934 Mathis Matford
Artist
Anne Sands
Medium
Photograph - Digital Photography
Description
Matford was a car and truck manufacturer in France from 1934 to 1940. This car was photograpged at a Melbourne, Florida car show.
Before 1934, a front wheel drive version of Ford Model Y had been produced in a In 1934, Mathis had financial problems while Ford wanted to increase production and the Mathis plant in Strasbourg seemed to be more suitable than the one in Courbevoie where Tracford had been produced. A joint venture between Ford and Mathis was created under the name of Matford S.A. which initially copied the style of contemporary American and British Ford models.
The intention had been expressed to produce the Matford models alongside those from Mathis but the last Mathis was actually made in October 1934, which was also the month in which Matford was formally founded. During 1935, under the energetic direction of Maurice Dollfus who had joined Ford in 1930, Ford poured massive amounts of capital into modernising the Strasbourg plant. Watermark will not appear on purchased items.
Uploaded
March 5th, 2016
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